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(646) 883-3449

IDUN Minerals is a full color make-up line based on pure mineral formulations. It has been developed in Sweden by a team of scientists and skin experts.

CSR – Vi Skogen

CSR – Vi Skogen


The goddess Idun’s magic apples brought youth and rejuvenation to the gods in old Norse mythology. At IDUN Minerals we also want to make a difference, but we stick to real people on earth. Therefore, we plant trees in places in the world where they are needed to grow fruit while cleaning the air and giving people work. The fruit in turn provides health, jobs and viability. Every product we sell helps plant more trees.

The project allows everyone to make a real difference. IDUN Minerals is developing it in cooperation with Vi Skogen.