Contact Us

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(646) 883-3449

IDUN Minerals is a full color make-up line based on pure mineral formulations. It has been developed in Sweden by a team of scientists and skin experts.

♥ we get


The Love We Get


We really appreciate any kind of feedback from our US customers. To us it is essential to hear how we can improve and how our products work for different skin types. Let us know how IDUN Minerals works for you.

Thank you!

"Norrsken Liquid foundation in Jorunn, is the perfect match for my fair skin and it has a great matte formula that stays on all day. And the Blush in Smultron is another favourite of mine. The color is universally flattering and will look great on a wide range of skin tones". 
- @glamorable
"The IDUN eyeshadow is super pigmented. I couldn't ask for better shades to create the perfect smoky eye! I also used the IDUN stripling brush for applying bronzer and blush. It's easy for doing a light natural look." 
- @msmary_style
"Havtron by IDUN Minerals is my favourite shade of blush, a natural with a soft shine. I can highly recommend it." 
- @budgetmakeupbeauty
"IDUN Minerals lipgloss in Josephine is such a wow!! I really love this colour. It is so smooth to apply, made from pure, rich minerals and works for all skin types." 
- @stylesgapblog
"As most of you know, I love all the IDUN Minerals products I have tried so far. But this kabuki brush!! It has straight up replaced my HG real techniques powder brush. It is a beautiful brush, very well made and easy to hold." 
"The Blush I am wearing today is from IDUN Minerals in the shade Havtorn. Right up my alley, and super cute packaging!" 
- @stevie.cakes
"I am still not over this gorgeous packaging from IDUN Minerals." 
- @kelsiescloset
"IDUN Minerals is my ABSOLUTE new favorite mascara brand. No clumps and perfect coverage/extention in only a thin layer."
- @katymospanyuk