Contact Us

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(646) 883-3449

IDUN Minerals is a full color make-up line based on pure mineral formulations. It has been developed in Sweden by a team of scientists and skin experts.

Powder Foundation

Powder foundation

IDUN Minerals Powder Foundation, made of 100% pure minerals, blends evenly on the skin while letting it breathe. It contains NO talc, oils, silicone, perfume, bismuth or preservatives. We are very proud to say that IDUN Minerals Powder Foundation is the only cosmetic product on the market approved by the Swedish Asthma and Allergy Association. The powder is best applied with the Kabuki Brush.

Scroll down to our foundation guide to find the right color for your skin type.

Foundation Jorunn
32.00
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Foundation Siri
32.00
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Foundation Embla
32.00
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Foundation Daga
32.00
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Foundation Yrsa
32.00
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Foundation Saga
32.00
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Foundation Svea
32.00
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Foundation Sigrid
32.00
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Foundation Ingeborg
32.00
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Foundation Helga
32.00
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Foundation Freja
32.00
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Foundation Ingrid
32.00
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Foundation Runa
32.00
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Foundation Hilda
32.00
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Foundation Disa
32.00
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Foundation Ylva
32.00
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Foundation Ragnhild
32.00
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Foundation Siv
32.00
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Foundation Guide

CHOOSE THE RIGHT FOUNDATION

All skins have different tones and undertones. Both are important in determining a correct shade of foundation. While everybody needs to find their own shade, we have created a chart to help simplify the process.

 

The first thing that's good to know is what kind of undertone you have; 
(1) neutral, (2) warm or (3) cold undertone.

  1. If you have a neutral undertone, your tan will gradually build up.
  2. If you have a warm undertone, you have a yellowish hue, tan easily in the sun and rarely get burned.
  3. If you have a cool undertone, you have a pinkish hue, burn easily in the sun and it's relatively difficult to build up a tan.

 

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