Contact Us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. 

(646) 883-3449

IDUN Minerals is a full color make-up line based on pure mineral formulations. It has been developed in Sweden by a team of scientists and skin experts.

The Minerals

The Minerals


Swedish Mineral Makeup.

IDUN Minerals is a Swedish Mineral Makeup brand based upon the benefits of highly purified minerals. The human body has developed in harmony with nature over millions of years, interacting with and adapting to natural elements as part of existence. Minerals are such natural elements.

While most makeups use minerals, IDUN Minerals uses the highest quantities of purified minerals in creating a makeup line that gives full coverage while also caring for and protecting skin. It does not contain artificial ingredients or even some of the natural impurities that can have a bad effect on skin. The full line includes: foundation, powder, concealer, blush, bronzer, lipgloss, lipstick, eye shadow and mascara. It also includes associated brushes and a brush cleaner.

It’s a full range color line with rich colors and natural effects that can be used by all skin types. Even women with sensitive skin can use IDUN Minerals, not because it is watered down and compromised, but because of its extreme purity.

Natural makeup that lets the skin breathe. That lets the skin live.

IDUN Minerals do not clog the pores. The mild formula has a healing and calming effect on the skin, and contains natural sun protection, that helps prevent skin aging of the skin. The products slow the appearance of new fine lines and are effective against moles and other visible signs of aging on the skin.

The IDUN Minerals base products consist of 100 % highly purified minerals. This means that the minerals are purified from nickel, chromium and microorganisms. The basic products do not contain talc, oil, silicone, perfume, bismuth, or preservatives such as parabens – substances that can lead to irritation, rashes and allergic reactions. The products are also inorganic and anhydrous, which prevents formation of bacteria.